In the business-to-business world, understanding who you're targeting helps you close more deals. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. Understanding B2B PersonasA B2B customer persona is a semi-fictional representation of your ideal business client based on real data and

A well-defined B2B customer persona enables you to connect with the right decision-makers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to include in your person

Business services are the core of how companies function in today’s market. Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to support functions offered by individuals or firms to help other companies stay efficient. Examples include: - Accounting, bo